Let's Solve The Real Problem

For people who're fed up with yo-yo dieting, emotional eating & body shame.

Overeating isn’t the problem— it’s a symptom.

That insight is what led me to create the Food Freedom Formula: a simple, proven 5-step process that helps hardworking people-pleasers and perfectionists break free from decades of diet drama, binge cycles, and self-criticism.

Because only when we focus on healing the root cause of our impulsive overeating - can we truly break free.

For good.

Let's Solve The Real Problem

For people who're fed up with yo-yo dieting, emotional eating & body shame.

Overeating isn’t the problem— it’s a symptom.

That insight is what led me to create the Food Freedom Formula: a simple, proven 5-step process that helps hardworking people-pleasers and perfectionists break free from decades of diet drama, binge cycles, and self-criticism.

Because only when we focus on healing the root cause of our impulsive overeating - can we truly break free.

For good.

Discover The Secret To Lasting Food Freedom

🎬 Watch The Free Masterclass Below 👇

Discover The Secret To Lasting Food Freedom

🎬 Watch The Free Masterclass Below 👇

Hi, Coach Helen Here

For 20 years, I was trapped in a vicious cycle:

Start the day with good intentions.

Lose control around 5pm and eat to excess.

Feel a wave of guilt and shame.

Swear I’d be “good” tomorrow.

Repeat

I tried everything to regain control:

Calorie counting, intermittent fasting, cutting out sugar.

Supplements, therapy, NLP, hypnosis… more therapy.

Nothing worked.

Until one day, it hit me—

A solution so simple, it’s almost embarrassing I didn’t see it sooner.

That moment led to a 5-Step Process that I now call:

The Food Freedom Formula.

It ended a two-decade war with binge eating.

And it’s helped hundreds of other men and women break free from compulsive overeating.

And it can work for you too.

Hi, Coach Helen Here

For 20 years, I was trapped in a vicious cycle:

Start the day with good intentions.
Lose control around 5pm and eat to excess.

Feel a wave of guilt and shame.

Swear I’d be “good” tomorrow.

Repeat.

I tried everything to regain control:

Calorie counting, intermittent fasting, cutting out sugar.

Supplements, therapy, NLP, hypnosis… more therapy.

Nothing worked.

Until one day, it hit me—

A solution so simple, it’s almost embarrassing I didn’t see it sooner.

That moment led to a 5-Step Process that I now call:

The Food Freedom Formula.

It ended a two-decade war with binge eating.

And it’s helped hundreds of other men and women break free from compulsive overeating.

And it can work for you too.

The Food Freedom Formula

This is not a diet!

Forget calorie tracking and “sin bins.”
If food freedom came from weighing protein, you’d be free already.

This isn’t about rules — it’s about rewiring the way you relate to food, your body, and yourself.

Instead, this is what we'll do together...

Reconnect | Ditch The Diet

Imagine if you could just wake up knowing that:

You’d be able to eat whatever you wanted today.
Nothing was off-limits, and you didn’t have to worry about weight gain.

You'd feel no obsession, no fear, no guilt, no shame.

Just freedom!

Reconnect will accomplish just that, by realigning you with your tummy (your second brain) and teaching you to:

✅ Eat when you’re hungry.
✅ Stop when you’re satisfied.
✅ Indulge without guilt or fear of weight gain.

Rethink | Trash The Real Triggers

Imagine if you could transform your mind into:

Your greatest ally.
Your coach.
Your best friend.
Your most trusted advisor.

Your safe haven!

ReWrite will help you achieve that by reprogramming your inner narrative and positively changing the way you see yourself and the world around you — for good.
You’ll:

✅ Engage in some powerful mental debugging (eliminating “headworms”).
✅ Replace outdated beliefs with better, more helpful ones.
✅ Strengthen neural pathways that promote lasting food freedom.

Release | End Emotional Eating

Imagine if you could:

Meet your emotional needs without reaching for food.
Experience love, joy, and reward without a chocolate in sight.
Express your inner glee, frustration, anger, or grief — without worrying who might judge you (or worse, reject you!).

Release will help you process the emotional build-up you’ve been carrying for years — and become a total badass at facing whatever tough feelings come your way next, without reaching for food.

You’ll learn to:

✅ Confront the stuff you’ve spent a lifetime avoiding.
✅ Feel intense emotions without the need to numb.
✅ Cultivate love, gratitude, and joy for who you are today.

If that sounds like a lot, rest assured you won’t do it alone —
I’ll support and guide you every step of the way, until you emerge feeling more relaxed, more content, and more you than ever before.

Rest | Eradicate Exhaustion

Imagine if you:

Felt calm and confident saying no when you needed to.

Could easily ask for assistance without feeling guilty.

Could truly relax while others worked or took care of you.
Had more hours in your week to just chill, play, or invest in your health and fitness.

Rest will equip you with the tools, vocabulary, and practices necessary to instill healthy boundaries, foster supportive relationships, and ultimately cultivate more time in your life to focus on what really matters.

You’ll learn to:

✅ Stop people-pleasing by saying no when you don’t have the capacity.
✅ Take the rest you need to feel energized, replenished, and motivated.
✅ Ask for — and accept — help from others.

Rewire | Kill Those Cravings

Imagine if you could:

Feel calm walking past your favorite “trigger foods” without a second thought.
Reach for nourishment out of choice, not compulsion.
Trust your body to crave balance — not chaos.

ReWire will help you break old cycles by replacing them with habits that truly serve you. By reshaping your brain’s wiring, you’ll transform those knee-jerk cravings into lasting, life-giving routines.

You’ll learn to:

✅ Interrupt unhelpful habits before they take over.
✅ Build new neural pathways that strengthen your sense of freedom.
✅ Create automatic patterns that support calm, confident choices around food.

No more white-knuckling willpower. With ReWire, change won’t just feel possible — it will feel natural.

Respect | BONUS: Cut The Conditions

Imagine if you:

Woke up already knowing you are enough — no proving, no striving, no conditions attached.
Felt deeply lovable without needing to “earn it” through achievement, appearance, or perfection.
Pursued growth and goals from a place of joy, not from the fear of never being good enough.

Respect will help you rebuild the foundation of self-worth you’ve always deserved. By dismantling harmful narratives and embracing unconditional self-love, you’ll finally feel free to show up as your full, true self — no strings attached.

You’ll learn to:

✅ Recognize your worth doesn’t depend on performance, weight, or people-pleasing.
✅ Embrace self-love and compassion as your new baseline, not a rare exception.
✅ Cultivate an unshakable sense of being “enough,” exactly as you are.

The Sweet Taste Of Freedom

Yes, breaking free from overeating takes real work up front.

But in return… you get your life back.

✨ You’ll eat when you're hungry and stop when you're satisfied — no guilt, no shame.

✨ You’ll order whatever you want at dinner with friends, feeling calm, not conflicted.

✨ You’ll stop obsessing over food, macros, and meal prep — and start focusing on the people and moments that matter.

And best of all…

❌ No more overwhelming urges to eat.

❌ No more guilt, shame, or hiding the wrappers.

❌ No more demolishing biscuits on the commute home.

❌ No more buffet panic on holiday mornings
.
❌ No more feeling like once you start, you can’t stop.

Whatever it is that freedom from impulsive overeating will give you, you can have it.

The Food Freedom Formula

This is not a diet!

No more diets.

No more portion control.

No more obsessing over 'sins', calories & macros.

***Arrrgh I'd rather wax my eyebrows than have you logging, tracking, counting or weighing a single ounce of food again!***

Instead, this is what we'll do...

ReConnect | Ditch The Diet

We’re ignoring the latest nutrition guruspeak and tuning into something far wiser — your tummy (aka your second brain).

I’ll teach you how to reconnect with your hunger and fullness cues, so you can:

✅ Eat when you’re hungry.

✅ Stop when you’re satisfied.

✅ And indulge without guilt or fear of weight gain.

Sounds too good to be true?

You'll be delighted to discover that the infinite intelligence in your tum-tum wants you to be healthy, happy and free!

ReWrite | Trash The Triggers

You won’t be tossing out your favourite foods — but we will be ditching the most dangerous triggers of all: "HEADWORMS".

“I’m a greedy pig.”“I have zero impulse control.”“I gain weight just by looking at a cookie.”

These sneaky beliefs act like a mental software program, sending commands your body has to follow!

So, we’ll be doing some powerful mental debugging — clearing the junk code and rewriting your inner narrative for good.

Release | End Emotional Eating

You’ll learn how to process the emotional build-up you’ve been carrying for years — and become a total badass at facing whatever tough feelings come your way next.

Because yes — ending emotional eating means finally confronting the stuff you've spent a lifetime avoiding.

But you won’t do it alone.

I’ll guide you every step of the way — until you emerge more relaxed, more content, and more

you than ever before.

Rest | Eradicate Exhaustion

All those times that you didn't hit the gym?
Didn't make that home cooked meal?
Didn't exert will power?

That wasn't you being "lazy".

That's exhaustion!

Bone aching exhaustion from year-upon-year of meeting deadlines, smashing out To Do Lists, and meeting everyone's needs but yours.

If I could prescribe you one month of rest - I would.

But for now we'll settle for you saying lots more "No", and cultivating more chill time for you - so that you can reboot those energy supplies and take care of you.

ReWire | Kill Those Cravings

I’ll teach you the simplest, most effective way to move through those habitual urges to eat — even when you're not hungry.

Real talk? It won’t be easy at first.

But stick with it, and those urges will fade into a sweet, quiet extinction.

(Pavlov would be proud!)

Your brain rewires.

The food noise dies down.

And suddenly…

Food Freedom feels effortless and

automagical.

The Sweet Taste of Freedom

Yes, breaking free from overeating takes real work up front.

But in return… you get your life back.

✨ You’ll eat when you're hungry and stop when you're satisfied — no guilt, no shame.

✨ You’ll order whatever you want at dinner with friends, feeling calm, not conflicted.

✨ You’ll stop obsessing over food, macros, and meal prep — and start focusing on the people and moments that matter.

And best of all…

❌ No more overwhelming urges to eat.

❌ No more guilt, shame, or hiding the wrappers.

❌ No more demolishing biscuits on the commute home.

❌ No more buffet panic on holiday mornings.

❌ No more feeling like once you start, you can’t stop.

Whatever it is that freedom from impulsive overeating will give you, you can have it.

Meet The Freedom Fighters

Lisa McFarlane | UK

"It's just so freeing to not have food anxiety.
You gave me permission to trust myself, and as a consequence my body feels better and my mind feels better. I've found joy in movement and value myself so much more now."

George Martino | USA

“Working with Helen has been one of the most healing experiences in my life. Her empathy, vulnerability and personal journey created a safe space for me to open up without judgement. A space for me to release the deep rooted pain that was blocking my path to discovery and recovery.

Choosing to work with Helen is one of the greatest decisions I ever made for myself.”

Amanda Grobler | South Africa

“Helen’s Food Freedom program, along with her gentle and insightful coaching, offers a powerful path toward self-reconnection. It’s not just about food, it’s about rediscovering who you are beneath the layers, with the addition of a community that walks beside you, offering support every step of the way”

Meg Hember | UK

“I see food simply as food now, and don't use it as a toxic way to cope with my emotions anymore. I feel more free around food now and I'm so much more in tune with my hunger cues thanks to all the amazing skills I learnt from Helen.”

Meet More Freedom Fighters

Meet The Freedom Fighters

Lisa McFarlane | UK

"It's just so freeing to not have food anxiety.

You gave me permission to trust myself, and as a consequence my body feels better and my mind feels better. I've found joy in movement and value myself so much more now."

George Martino | USA

Choosing to work with Helen is one of the greatest decisions I ever made for myself.””

Amanda Grobler | South Africa

Meg Hember | UK

"I see food simply as food now, and don't use it as a toxic way to cope with my emotions anymore. I feel more free around food now and I'm so much more in tune with my hunger cues thanks to all the amazing skills I learnt from Helen.”

Are You Ready?

This isn’t a quick fix.

But it is a permanent one.

Some shifts may feel instant. Most take time.

But if you're ready to play the long game and commit to real change — the rewards

compound daily

And what you’ll gain?

Peace. Power. And true food freedom.

COACHING

Your Personalized Food Freedom Support

If you'd like to meet and chat about how working together might look, please click on the button below to access my appointment calendar and book your FREE introductory call.

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